PLANNING: How my Band created its Star Brand

In order to establish their star brand image Fij has used serveal social media platforms

Interviews on BBC radio has given them the opportunity for promotion

Pictures on their Facebook page has also given the band to expand on their Indie star image. Being an emerging band they follow the footsteps of well established bands through marketing techniques used, never the less they aren't at the stage of having a recording studio that can arrange print publicity for them. This would include Digi-Packs, print adverts, billboards and flyers.

Through the use of graphics and iconography the band Fij can deliver the message of their band and establish their style and genre. On their Facebook page in order for this to happen, there should be a stronger visual presence.

The selling of named merchandise serves as a badge of loyalty to the band and signals belonging to a sub-culture. Fij could establish their star image through selling products such as T-shirts promoting their band.

The music can't be purchased through websites such as iTunes however You-tube serves as a platform for people to listen to their music. 

Fij has Gigs to develop their star image however if they posted details about the Gigs on their Facebook page they might turn into performances of a bigger scale.