October 30th our group got together to film the opening scene shot of the trunk being filled with Jonny's belongings.
We started working with over the shoulder shots of clothing being packed into the trunk. Our group started brainstorming and came up with a new shot idea. We wanted to have Jonny pack pictures of him and his friends in his trunk as a transition from the scene of him and his friends taking pictures. We filmed Jonny taking pictures with his friend on photo booth with all different effects for a shot to add more colour to the shot. We then printed off the pictures and had him pack them in the trunk would we will use as a transition shot from the picture taking scene.
It was useful to all meet up and start actually filming and getting initial shots done, this allows us to get a head start on the editing process of the music video.
Shots Done :
Establishing Shot
Panning Shot
Over the Shoulder Shot
Point of View Shot
I made this Mood Board using images that I thought would capture our groups overall approach in how we wish to present our music video. The pictures all compliment the Indie/ Alternative genre of the song and can be relatable to the bands target audience.
CLICK HERE TO VIEW OUR TEST FOOTAGE
Our group wanted to experiment with camera angles and shots through test footage. It also allows us to get used to the editing routines. For this particular test footage we edited it using imovie.
Nick Fitzgerald is the lead singer of the Band Fij and having one of our group members being his brother makes getting permission to use his song for our music video easy.
In order to establish their star brand image Fij has used serveal social media platforms
Interviews on BBC radio has given them the opportunity for promotion
Pictures on their Facebook page has also given the band to expand on their Indie star image. Being an emerging band they follow the footsteps of well established bands through marketing techniques used, never the less they aren't at the stage of having a recording studio that can arrange print publicity for them. This would include Digi-Packs, print adverts, billboards and flyers.
Through the use of graphics and iconography the band Fij can deliver the message of their band and establish their style and genre. On their Facebook page in order for this to happen, there should be a stronger visual presence.
The selling of named merchandise serves as a badge of loyalty to the band and signals belonging to a sub-culture. Fij could establish their star image through selling products such as T-shirts promoting their band.
The music can't be purchased through websites such as iTunes however You-tube serves as a platform for people to listen to their music.
Fij has Gigs to develop their star image however if they posted details about the Gigs on their Facebook page they might turn into performances of a bigger scale.
