RESEARCH: BAND STYLING

The following pictures are from the Urban Outfitters Blog and I found them fitting in achieving the star image we are trying to reflect into lead singer Jonny. 

Checkered and Branded Shirt paired with Dark Washed Jeans

Baseball jacket, Layered Sweaters and T-Shirts.
Both seen wearing light suede shoes.

Bennie Hats worn, Indie style represented through
Aztec pattern.

RESEARCH: CONVENTIONS OF AN ABLUM COVER

Code and Conventions of an Album Cover

- Bold and Simplistic Fonts

- Few Characters

-Simplistic Design and Colour Scheme

- Images or tone representative of music on album

- Close-ups of the artist themselves

Album Covers will often focus on the artists image and the their genre. They have the purpose of establishing the artist's image which can be done through close-up's making the album more personal. By picking features that are characteristic of the artist,  consumers will associate the album with them. Artists will also often promote their album through direct address in which they simply just have their name across the album in order to be recognised more simply. 

CONSTRUCTION: SHOT LISTS FOR SKATEBOARDING

SHOT LISTS FOR DIRECTOR

- Establishing Shot

-Panning Shot

-Tilt up and Down

- Extreme Close Up Shot 

- Mid Shot


-Over the Shoulder Shot when friends meet

- Point of View Shot

-Cut- In Shot

 The more variety in shots will mean the more dimension the scene will have for our music video.

PLANNING: CALL SHEET FOR SKATEBOARDING

Skateboarding Scene for ONE MORE YEAR

CREW: 

              Will Wright- 98willwright@claremont.org

              Jonny Fitzgerald- 98jonnyfitzgerald@claremont.org

              Charlie Lewin- 
98charlielewin@claremont.org

ACTORS:

               Will Wright- playing Jonny's friend and skateboarding expert 

                Jonny Fitzgerald- Seen making appearance to Skate Park meeting friend

LOCATION:

                   Cobham Skate Park

SCHEDULE:   MONDAY 26th November 2:15 -4.00 pm   

                          Weather forecasted to be partly sunny

PROPS REQUIRED: Skateboard, Will and Jonny's skating clothing, OPTEKA Camcorder Action Stabiliser, Fully Charged Canon Camera.

RESEARCH: BUG

BUG is a music video showcase presenting " The Evolution of Music Videos". It provides a comments on not only music video's but also colourful youtube video's. 

Creater Knight comments its like 'going round to a friends house and having him open his laptop to show you the interesting and amusing things he's found or made'. Along with co-producer Buxton, 
Knight has set up BUG with the intention of presenting interesting music video productions with the intention of interesting others. 

However, In my case, BUG can serve as a useful platform to learn about the code and conventions of music videos, presenting itself as an effective research tool for my coursework. 

PLANNING: Target Audience Research

Click Here For My Yudu Of Target Audience Research

CONSTRUCTION: Stop Motion

 We have started constructing our music video with initially filming the narrative of Jonny walking to football to meet his friends. He used a close up of him kicking up the ball which we think is a visually inviting shot.







However our group is cautious since we don't want our whole video to be completely narrative and would like in incorporate more visually interesting shot which we though could be achieved effectively through stop motion.

Our group started experimenting in class with making a tower of stuff that Jonny would find on his desk. We then experimented with lining up pens on a desk and through stop motion we would have them moving up the desk to Jonny before the exam.

By incorporating more abstract shots it will give our music video more dimensions.

PLANNING: EDITING TECHNIQUES

We studied the film opening of the movie “LES BLEUS DE RAMVILLE” which is renown for its excellence and I was inspired by the variety of shots that were used within the first minute. The visual texture and delight of the opening along with the continually changing camera shots resulted in a strong interest.

In order to make our video just as visually engaging as this particular films opening sequence, our group has decided to take note of the high angle and low angle shots along with the constant extreme close ups which create a montage effect. The slow motion that was used, I think also had a good effect for the viewers.

Our group particularly enjoyed the extreme low angle close ups since this could be incorporated in our music video with having this shot used when Jonny is seen doing kick ups with the football. We hope that this shot has the same positive effect as it did in the film opening. 

PLANNING: TIMELINE

The timeline gives our group guidance since it specifies the specific shots we want to achieve within a time frame. We tried to make it as detailed as possible by making the time frame within seconds.