CONSTRUCTION: Colour Correction

In order to brighten the stark colours of the locker room, our group used the tool of colour correction in order to brighten the clip which gives it a warmer feel. The majority of the music video being taken place outside in the sun, it seems fitting to keep the theme of warm colours rather than cool throughout each shot.

RESEARCH: BAND STYLING

The following pictures are from the Urban Outfitters Blog and I found them fitting in achieving the star image we are trying to reflect into lead singer Jonny. 

Checkered and Branded Shirt paired with Dark Washed Jeans

Baseball jacket, Layered Sweaters and T-Shirts.
Both seen wearing light suede shoes.

Bennie Hats worn, Indie style represented through
Aztec pattern.

RESEARCH: CONVENTIONS OF AN ABLUM COVER

Code and Conventions of an Album Cover

- Bold and Simplistic Fonts

- Few Characters

-Simplistic Design and Colour Scheme

- Images or tone representative of music on album

- Close-ups of the artist themselves

Album Covers will often focus on the artists image and the their genre. They have the purpose of establishing the artist's image which can be done through close-up's making the album more personal. By picking features that are characteristic of the artist,  consumers will associate the album with them. Artists will also often promote their album through direct address in which they simply just have their name across the album in order to be recognised more simply. 

CONSTRUCTION: SHOT LISTS FOR SKATEBOARDING

SHOT LISTS FOR DIRECTOR

- Establishing Shot

-Panning Shot

-Tilt up and Down

- Extreme Close Up Shot 

- Mid Shot


-Over the Shoulder Shot when friends meet

- Point of View Shot

-Cut- In Shot

 The more variety in shots will mean the more dimension the scene will have for our music video.

PLANNING: CALL SHEET FOR SKATEBOARDING

Skateboarding Scene for ONE MORE YEAR

CREW: 

              Will Wright- 98willwright@claremont.org

              Jonny Fitzgerald- 98jonnyfitzgerald@claremont.org

              Charlie Lewin- 
98charlielewin@claremont.org

ACTORS:

               Will Wright- playing Jonny's friend and skateboarding expert 

                Jonny Fitzgerald- Seen making appearance to Skate Park meeting friend

LOCATION:

                   Cobham Skate Park

SCHEDULE:   MONDAY 26th November 2:15 -4.00 pm   

                          Weather forecasted to be partly sunny

PROPS REQUIRED: Skateboard, Will and Jonny's skating clothing, OPTEKA Camcorder Action Stabiliser, Fully Charged Canon Camera.

RESEARCH: BUG

BUG is a music video showcase presenting " The Evolution of Music Videos". It provides a comments on not only music video's but also colourful youtube video's. 

Creater Knight comments its like 'going round to a friends house and having him open his laptop to show you the interesting and amusing things he's found or made'. Along with co-producer Buxton, 
Knight has set up BUG with the intention of presenting interesting music video productions with the intention of interesting others. 

However, In my case, BUG can serve as a useful platform to learn about the code and conventions of music videos, presenting itself as an effective research tool for my coursework. 

PLANNING: Target Audience Research

Click Here For My Yudu Of Target Audience Research