Heidi Petters says “Narrativity does not seem to be an absolute necessity within the medium of music videos.” Instead she believes that you can create an emotional connection with your band through a series of poetic montages. She goes on to say that “The fact that music videos in this sense are primarily poetic does not mean that clips never contain narrativity. Most music videos do develop a storyline, embedded within its poetic structure and some clips even contain introductory story sequences or non-musical narrative sequences inserted within the video number but "outside" its musical score. Narrative in clips becomes a device to structure the poetic clip world and make it more accessible and recognizable to the viewer.”
Heidi Petters view contradicts with Richard Dyer's Entertainment and Utopia. A Utopia is an ideal place or any visionary system. A utopia won't represent the public face and the private struggle, but instead present a perfect society. 
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