RESEARCH: Music Television Channels

Music television is a type of television programmes which focuses predominantly on playing music videos from bands or artists.
Music Television programmes may also host their own charts.

Examples are MTV, Kerrang TV and VH1. MTV is an American cable television channel based in New York City that launched in 1981.

MTV significantly influence popular culture and succeeded earning $7 million in advertising revenue in the first 18 months. 

It remained a critical part of the music industry by leveraging music videos to help the image of artists such as Michael Jackson, Guns n’ Roses and 2Pac. The digital revolution in the 90s really put the pressure on the music industry with music videos, which became the one of the primary way of enjoying music. The industry was worried about declining CD sales. Music Television serves as platform for music videos to be accessible and watched by wide audiences.