RESEARCH: Stardom

The Star Image: 

The Music Business relies on big named stars to fund its activities however only about one in ten acts put out by the industry actually makes any money. 

Therefore what is described as the “meta-narrative star image” has an important role to play in the music video making process. Meta-narrative star image describes the development of a stars image over a period of time and the stories that surround a particular artist.

CASE STUDY: 

For example the Red Hot Chili Peppers illustrate their star image through their music video “ Can’t Stop”.  The video builds a picture of the performers as a group of friends larking around, having fun, play fighting at times, experimenting and getting things wrong. There is a laddish feel to the video, which compliments their unconventional star image. 

The Red Hot Chili Peppers promote themselves through social media by having- An official website, Twitter and Facebook which allows their fan base to keep up to date with their activities. This accessibility is liked by the fans and contributes to their "stardom. 

Their website consists of upcoming tours, music, videos and photos of the band not only from performances but also from the press. 

The information that the band provides for their fans on their website gives an opportunity for the fans to understand and learn more about them as a band, again contributing to their stardom.

Social Media is a significant platform and creates "word of mouth" for the band. The more people the know the bigger the stardom the band will get.